The Ultimate Cheat Sheet to Full Stack Monitoring
80% of the mobile users abandon newly installed apps within just 3 days of installing them. After the first 7 days, only 10% of the users continue to use the apps.
These are some startling numbers for businesses who rely on their mobile apps to increase their engagement with their potential and existing customers. The top reasons why users uninstall apps are complex signup process, privacy concerns on account of too many permissions, irrelevant notifications, freezes, and many more.
Once the users decide to uninstall an app, most of them simply don’t bother to inform the businesses the reason behind their decision. That leaves the businesses in the dark about what went wrong. This inevitably results in one of the two things – either the business does nothing about the customer attrition and continues to lose its customers, or they end up spending a lot of money on improving or changing everything on the app, which ends up costing them a fortune. Both of these extremely costly and easily avoidable mistakes can be prevented simply with a capable Full Stack Monitoring solution.
What is Full Stack Monitoring?
Full Stack Monitoring, as the term indicates, is a combination of software , approaches, and platform established to extensively provide full end to end insights into customer experience, application performance management, and the underlying infrastructure.
Full Stack Monitoring solutions are akin to MRIs for software applications. They provide a complete 360-degree view of the application performance for the business leaders and the IT department, so that they can relate an end user experience and pinpoint any performance issues, whether it happens in the app, the infrastructure or in the cloud and address them expeditiously.
Relevance of Full Stack Monitoring
The relevance of Full Stack Monitoring can be boiled down to two simple and most widely asked questions across enterprises:
1. What is wrong and what is the impact?
2. Whose mistake is this?
Of course, both of these questions lead to the most important question – how can we fix this? However, this question only comes when the businesses know that something is wrong, and most importantly, what is it that is wrong.
When businesses are able to discover the answers to these questions almost as fast as the issues arise, they can spring into action based on the intelligence. The faster they are able to identify which department, team, function, or aspect of the application is causing bottlenecks or performance issues, the sooner they can resolve the issue. The immediate reward is a significantly lower customer attrition. That is the value offered by Full Stack Monitoring.
Full Stack Monitoring allows businesses to find the issues with their applications almost as fast as they happen, and resolve them on priority, thereby winning the trust of their users.
There is no need to bring together the entire backend team into a war room scenario and get them to drop all of their other commitments to address an application’s performance issue. Only those people who are specifically responsible for the underperforming aspect of the app need to be involved. Full Stack Monitoring gives businesses the capability to identify those people too.
Optimize Resource Allocation
In addition to identifying performance issues, Full Stack Monitoring solutions also offer deep insights into the digital user experience of applications. For starters, Digital Experience Management solutions as part of Full Stack Monitoring can provide information regarding who is using the application, for how much time, when, the application flows, the application’s behaviour, and more. Such high level information provides the business leaders a birds-eye view of the usage volumes and behaviour of their application during different times of the day. They can use this information for capacity planning and for allocating of appropriate resources to the applications. This is especially advantageous for the cloud-based applications, wherein the cost of the resources can be optimized by expanding and reducing the resource allocation to suit the changing demands.
Even in the physical IT, Full Stack Monitoring solutions dramatically improve the predictability of the application performance. Thus, the number of people who are assigned to monitoring or validating the applications can be cut down, thereby reducing the labour costs. Alternatively, these resources can be freed up to work on more mission-critical aspects of the business that give them the competitive edge.
In the absence of the Full Stack Monitoring , the businesses do not have many options when it comes to discovering the performance issues that their customers are facing. Sure, the public reviews they leave might offer some insight, but their public nature ends up costing the businesses a substantial amount of lost downloads or revenues.
Only when the customers have paid for the app or its services, will they bother to call the business and register the issue they are facing. Although this is useful to the business, they have lost a great deal of their users’ trust in their app or services.
Full Stack Monitoring seeks to prevent such situations from arising by simply taking a completely proactive approach to issue detection, identification, and resolution. This produces a higher degree of customer satisfaction. No system is perfect. Users know that. So, when they realize that a company is proactively addressing the issues they are facing, their trust in the business shoots up the sky.
Dynatrace Perform Singapore event
This is just scratching the surface of what Full Stack Monitoring solutions can offer for businesses. There is a tremendous business value to be extracted from Full Stack Monitoring. For instance, Dynatrace Full Stack Monitoring combines artificial intelligence to provide real-time application performance analytics that allows businesses to track, monitor, and resolve issues in a matter of minutes, thus minimizing user inconvenience.
200+ digital performance experts are gathering this Tuesday, July 10 to discuss cutting-edge Full Stack Monitoring features, trends, best practices, and other latest developments in application performance monitoring at Dynatrace Perform Singapore. Registrations are already open. This is a great opportunity for enterprises, SMEs, entrepreneurs, and IT professionals for whom it is a high priority to provide superior, hiccup-free application usage experience to their users.
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